Shirkadaha sameeya gawaarida ee Tesla ilaa Rivian ilaa Cadillac ayaa qiimaha kor u qaadaya iyagoo ku jira xaalad isbeddel ah oo suuqa ah iyo qiimaha badeecadaha oo sii kordhaya, gaar ahaan agabka muhiimka ah ee loo baahan yahayBaytariyada EV-ga.

Qiimaha baytariyada ayaa hoos u dhacayay sannado badan, laakiin taasi waxay ku dhowdahay inay isbeddesho. Hal shirkad ayaa saadaalinaysa koror xooggan oo ku yimaada baahida loo qabo macdanta baytariyada afarta sano ee soo socota taasoo kor u qaadi karta qiimaha unugyada baytariyada EV in ka badan 20%. Taasi waxay ka sarreysaa qiimaha horey u kacay ee agabka ceeriin ee la xiriira baytariyada, taasoo ka dhalatay carqaladeynta silsiladda sahayda ee la xiriirta duullaanka Covid iyo Ruushka ee Ukraine.

Qiimaha sare ayaa keenay in shirkadaha sameeya gawaarida korontada ku shaqeeya ay kordhiyaan qiimahooda, taasoo ka dhigaysa gawaarida qaali ah xitaa kuwo aan qiimo jaban u lahayn dadka caadiga ah ee Mareykanka, isla markaana su'aasha isweydiinaysa, qiimaha badeecadaha ee sii kordhaya ma hoos u dhigi doonaa kacaanka baabuurta korontada ku shaqeeya?

Gudbinta kharashyada

Hogaamiyaha warshadaha Tesla ayaa sannado badan ka shaqaynaysay sidii loo dhimi lahaa kharashka gawaarideeda, taasoo qayb ka ah "qorsheheeda qarsoon" si loogu dhiirrigeliyo isbeddel caalami ah oo loogu beddelo gaadiidka qiiqa eber. Laakiin xitaa waxay ku qasbanaatay inay kor u qaaddo qiimaheeda dhowr jeer sannadkii la soo dhaafay, oo ay ku jiraan laba jeer bishii Maarso ka dib markii madaxa shirkadda Elon Musk uu ka digay in Tesla iyo SpaceX labaduba ay "arkayeen cadaadis sicir barar oo muhiim ah" oo dhawaanahan ku yimid qiimaha alaabta ceeriin iyo kharashyada gaadiidka.

Inta badan Teslas hadda aad bay uga qaalisan yihiin sidii ay ahaayeen bilowgii 2021. Nooca ugu jaban ee "Standard Range" ee Model 3, oo ah gaariga ugu jaban ee Tesla, hadda wuxuu ka bilaabmayaa $46,990 gudaha Mareykanka, taasoo kor u kacday 23% laga bilaabo $38,190 bishii Febraayo 2021.

Rivian waxay ahayd shirkad kale oo hore u qaaday kor u kaca qiimaha, laakiin tallaabadeedu ma ahayn mid muran la'aan ah. Shirkaddu waxay sheegtay Maarso 1 in labada nooc ee macaamiisha, R1T pickup iyo R1S SUV, ay heli doonaan koror qiimo oo aad u badan, isla markiiba dhaqan gala. R1T waxay kor u kici doontaa 18% ilaa $79,500, ayay tiri, R1S-na waxay kor u kici doontaa 21% ilaa $84,500.

Rivian isla waqtigaas waxay ku dhawaaqday noocyo cusub oo qiimo jaban ah oo labada nooc ah, oo leh astaamo caadi ah oo yar iyo laba matoor koronto halkii ay ka ahaan lahayd afar, oo qiimahoodu ahaa $67,500 iyo $72,500 siday u kala horreeyaan, taasoo u dhow qiimayaashii asalka ahaa ee walaalahooda afar-matoorka ah.

Isbeddellada ayaa sunneeyay: Markii hore, Rivian wuxuu sheegay in kororka qiimaha uu khuseyn doono dalabaadka la dhigay ka hor Maarso 1 iyo sidoo kale dalabaadka cusub, taasoo asal ahaan labanlaabaysa dadka haysta boos celinta ee jira si ay u helaan lacag dheeraad ah. Laakiin laba maalmood oo dib u dhac ah ka dib, madaxa shirkadda RJ Scaringe ayaa raaligelin bixiyay wuxuuna sheegay in Rivian uu sharfi doono qiimayaashii hore ee dalabaadka horey loo dhigay.

"Markii aan la hadlay qaar badan oo idinka mid ah labadii maalmood ee la soo dhaafay, waxaan si buuxda u garowsaday oo u qirayaa sida ay qaar badan oo idinka mid ah u dareemeen murugo," Scaringe ayaa warqad u qoray daneeyayaasha Rivian. "Tan iyo markii aan markii hore dejinay qaab-dhismeedka qiimaha, gaar ahaan bilihii la soo dhaafay, wax badan ayaa isbeddelay. Wax walba laga bilaabo semiconductors ilaa bir xaashi ah ilaa kuraasta ayaa noqday kuwo qaali ah."

Shirkadda Lucid Group waxay sidoo kale qaar ka mid ah kharashyadaas sare u gudbinaysaa iibsadayaasha raaxada leh ee baabuurta raaxada ee qaaliga ah.

Shirkaddu waxay sheegtay Maajo 5 inay kor u qaadi doonto qiimaha dhammaan noocyada marka laga reebo hal nooc oo ah sedan-keeda raaxada ah qiyaastii 10% ilaa 12% macaamiisha Mareykanka ee dhigta boos celintooda Juun 1 ama ka dib. Malaha iyadoo la tixgelinayo isbeddelka Rivian, madaxa shirkadda Lucid Peter Rawlinson wuxuu macaamiisha u xaqiijiyay in Lucid ay sharfi doonto qiimaheeda hadda ee boos celin kasta oo la dhigo dhammaadka Maajo.

Macaamiisha ballansanaya Lucid Air Juun 1 ama ka dib waxay bixin doonaan $154,000 nooca Grand Touring, oo ka badan $139,000; $107,400 oo ah dharka Air in Touring, oo ka badan $95,000; ama $87,400 oo ah nooca ugu jaban, oo loo yaqaan Air Pure, oo ka badan $77,400.

Qiimaha qiimaha cusub ee heer sare ah ee lagu dhawaaqay bishii Abriil, Air Grand Touring Performance, isma beddelin $179,000, laakiin - inkastoo ay jiraan tilmaamo la mid ah - waa $10,000 ka badan Air Dream Edition oo xaddidan oo ay beddeshay.

"Dunidu si weyn ayay isu beddeshay markii ugu horreysay ee aan ku dhawaaqnay Lucid Air Sebtembar 2020," Rawlinson ayaa u sheegay maalgashadayaasha intii lagu jiray wicitaanka dakhliga shirkadda.

Faa'iidada dhaxalka

Shirkadaha sameeya gawaarida ee caalamiga ah ee la aasaasay waxay leeyihiin dhaqaale ka weyn kuwa shirkadaha sida Lucid ama Rivian mana aysan si aad ah u saameyn qiimaha sii kordhaya ee la xiriira baytariyada. Iyaguna, waxay dareemayaan cadaadis qiimo, inkastoo ay kharashka u gudbinayaan iibsadayaasha heer hoose.

Shirkadda General Motors ayaa Isniintii kor u qaaday qiimaha bilowga ah ee gaadhigeeda Cadillac Lyriq crossover EV, taasoo dalabaadka cusub ka dhigtay $3,000 ilaa $62,990. Kordhintan waxaa ka reeban iibinta noocii ugu horreeyay ee ugu horreeyay.

Madaxweynaha Cadillac Rory Harvey, isagoo sharraxaya kororka, wuxuu xusay in shirkaddu ay hadda ku dartay dalab $1,500 ah oo loogu talagalay milkiilayaasha si ay ugu rakibaan dallacaadaha guriga (inkasta oo macaamiisha nooca ugu horreeya ee qiimaha jaban la siin doono heshiiska). Wuxuu sidoo kale soo qaatay xaaladaha suuqa ee ka baxsan iyo qiimaha tartanka inay yihiin arrimo kordhiya qiimaha.

GM ayaa ka digtay intii lagu jiray wicitaankii dakhliga rubuci hore ee bishii hore in ay filayso in kharashka guud ee badeecadaha sanadka 2022 uu ku soo galo $5 bilyan, taasoo labanlaab ah wixii ay hore u saadaalisay shirkadda baabuurta sameysa.

"Uma maleynayo inay ahayd hal shay oo gooni gooni ah," Harvey ayaa yiri intii lagu jiray shir jaraa'id oo uu qabtay Isniintii isagoo ku dhawaaqaya isbeddellada qiimaha, isagoo intaa ku daray in shirkaddu ay had iyo jeer qorsheyneysay inay hagaajiso qiimaha ka dib markii ugu horreysay. "Waxaan u maleynayaa inay ahayd dhowr arrimood oo la tixgeliyey."

Waxqabadka iyo qeexitaannada Lyriq-ka cusub ee 2023-ka isma beddelin qaabkii ugu horreeyay, ayuu yiri. Laakiin kororka qiimaha ayaa ka dhigaya mid la jaan qaadaya qiimaha Tesla Model Y, kaas oo GM uu Lyriq u dejinayo inuu la tartamo.

Shirkadda Ford Motor oo ah mid aad u tartan badan ayaa qiimaha ka dhigtay qayb muhiim ah oo ka mid ah iibka shirkadda cusub ee korontada ku shaqeysa ee F-150 Lightning pickup. Falanqeeyayaal badan ayaa la yaabay sannadkii hore markii Ford ay sheegtay in F-150 Lightning, oo dhawaan bilowday dhoofinta ganacsatada, ay ku bilaaban doonto $39,974 oo keliya.

Darren Palmer, madaxweyne ku xigeenka Ford ee barnaamijyada caalamiga ah ee EV, ayaa sheegay in shirkaddu ay qorsheyneyso inay sii waddo qiimaha - sida ay ilaa hadda samaysay - laakiin ay ku xiran tahay kharashyada badeecadaha "waalan", sida qof kasta oo kale.

Shirkadda Ford ayaa bishii hore sheegtay inay filayso in sanadkan ay soo gaarto $4 bilyan oo ah xaalad dhaqaale oo aan wanaagsanayn, taasoo ka badan saadaasihii hore ee ahaa $1.5 bilyan ilaa $2 bilyan.

"Weli waan u hayn doonnaa qof walba, laakiin waa inaan ka falcelinnaa badeecadaha, waan hubaa," Palmer ayaa u sheegay CNBC intii lagu jiray wareysi uu bixiyay horraantii bishan.

Haddii Lightning ay aragto koror qiimo, 200,000 oo haystaha kaydka ee hadda jira ayaa u badan tahay in la badbaadin doono. Palmer wuxuu sheegay in Ford uu ka fiirsaday jawaab celinta ka dhanka ah Rivian.

Silsiladaha saadka ee la aasaasay

Lyriq iyo F-150 Lightning waa badeecooyin cusub, iyadoo silsilado cusub oo sahay ah - waqtigan xaadirka ah - ay soo bandhigeen shirkadaha baabuurta sameeya qiimaha badeecadaha oo sii kordhaya. Laakiin qaar ka mid ah gawaarida korontada ku shaqeeya ee duugga ah, sida Chevrolet Bolt iyo Nissan Leaf, shirkadaha baabuurta sameeya waxay awood u yeesheen inay qiimaha kor u kacaan si fudud inkastoo qiimaha sareeyo.

Gaariga Bolt EV ee GM ee 2022 wuxuu ka bilaabmayaa $31,500, taasoo kor u kacday $500 marka loo eego horraantii sannadkii moodeelka, laakiin hoos ayuu u dhacay qiyaastii $5,000 marka loo eego sannadkii moodeelka ee ka horreeyay, qiyaastiina $6,000 ayuu ka jaban yahay markii ugu horreysay ee gaariga la soo bandhigay sannadkii moodeelka ee 2017. GM weli ma uusan shaacin qiimaha EV-ga Bolt EV ee 2023.

Nissan waxay bishii hore sheegtay in nooc cusub oo Leaf koronto ah, kaas oo laga iibinayay Mareykanka tan iyo 2010, uu sii wadi doono qiimaha bilowga ah ee la mid ah moodooyinka soo socda ee gaariga 2023. Moodooyinka hadda jira waxay ka bilaabmaan $27,400 iyo $35,400.

Guddoomiyaha shirkadda Nissan Americas Jeremie Papin ayaa sheegtay in mudnaanta shirkaddu ay siinayso qiimaha ay tahay inay nuugto inta ugu badan ee qiimaha dibadda ah ee suurtogalka ah, oo ay ku jiraan baabuurta mustaqbalka sida Ariya EV-ga soo socda. Ariya 2023 waxay ka bilaaban doontaa $45,950 marka ay timaado Mareykanka dabayaaqada sanadkan.

"Taasi had iyo jeer waa mudnaanta koowaad," Papin ayaa u sheegay CNBC. "Taasi waa waxa aan diiradda saarno inaan sameyno ... waa run ICE sida ay u tahay EV-yada. Waxaan kaliya rabnaa inaan baabuurta ku iibino qiimo tartan ah iyo qiimahooda oo dhan."